How To Drive Incremental Sales on Amazon – We Found The Missing Link!
All marketers face the same problem – how does my marketing campaign impact my sales? How much would I have made without investing? And how much do I have to invest to most efficiently reach my goals? We developed not only a framework to measure the impact of advertising campaigns on Amazon but also a solution to optimise campaigns in realtime based on the IROAS (incremental return on ad spend) – Sounds too good to be true? Stay tuned!