2020 Industry Report: Kitchen products on Amazon

What are the current trends in the Kitchen industry on Amazon?

The online giant is working hard to become the marketplace with the largest range of home & living products. The category Kitchen, Household and Living was one of Amazon’s strongest sales drivers in the first half of the year, with sales of EUR 2.09 billion in Germany.

Anyone who wants to successfully exploit Amazon’s market power needs an individual strategy. It should be based on a sound market analysis. However, Amazon is a black box in many areas. For e-commerce decision-makers, it is a great challenge to obtain meaningful data on their product category. Tech agencies like factor-a, which specialize in Amazon market analyses, solve this problem.

This report illuminates a part of the category kitchen. The segments pot sets and steak knives are analysed. It shows examples of what our data and consulting product Sprint Zero makes possible.

A sneak peak from the Pots Market

  • 11,200 Units sold
  • 4-5 Most relevant package size
  • 129.42 € Average price
  • 1,454,500 € Market size in revenue

… and much more inside

Get a copy of the Amazon Kitchen Industry Report!

Jakob Kruhoffer
Business Development Director
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